We're asked to create a static billboard for Nissan Electric Leaf and we turn the billboard into a charging station.
NISSAN’S Charging Station is a celebration of 1 Billion, 100% electric, kilometers driven in the Nissan LEAF. The traveling installation offers up 360-degrees of outlets (domestic and international) that share free electricity and the opportunity for airport travelers to recharge for a few minutes while they fill their batteries. Beginning at New York’s JFK International Airport, the billboard will soon travel to other international terminals around the world.
Part of Nissan’s Global Airport Brand Campaign, the Charging Station Billboard is Nissan’s chance to give back to the hundreds of thousands of drivers who’ve plugged in and made the LEAF the world’s best-selling electric car.
My Role: Creative / Sr. Art Director